Rapid Spray
The brief
To create a campaign to increase sales and awareness of Rapid Spray as a high quality manufacturer of liquid tanks and agricultural products.
We needed to apply the campaign idea to the Rapid Spray website, catalogues, press ads and regional television.
Insight
Customer testimonial - rapidspray.com.au
"We have a 3,000 litre Rapid Spray poly spray tank which is almost 20 years old. After 19 years the tank developed a 4" crack so we tried to smash it up and bury it! We got stuck into it with a 14lb sledge hammer, only to find the harder we hit it the faster the hammer bounced back at us, and amazingly the crack did not grow any bigger. We then called Rapid Spray and they supplied welding material to repair the crack. The repair was successful and we now look forward to another 20 years of service from the old tank.'
Solution
Focussing on the proven quality and indestructibility of Rapid Spray products we chose to show how these products can outsmart humans.
We introduced Rapid Spray Ray, a loveable Aussie larrikin in a video series that went viral on YouTube, leading to a 230% increase of website traffic, 70%+increase in social media engagement, and a 20% increase in sales during the campaign period.