Insights showed that prospective international students considering study in Australia want to see authentic student stories that honestly reflect both the highlights and challenges of their experience.

I collaborated with stakeholders and students from a range of countries, regions, and study areas to write and produce From Here to Anywhere—an ongoing video series that showcases the genuine experiences of international students at CQUniversity. The series highlights the diverse journeys of students, from choosing Australia as a study destination to building their careers after graduation.

The videos have been used across digital and YouTube advertising campaigns, shared by international education agents and recruiters, featured in international course guides, and incorporated into LinkedIn profiles to help students strengthen their professional presence while extending the reach and authenticity of the campaign.